Why Grief and Trauma Coaching Can Be More Beneficial Than Generic Counselling

Finding the Right Kind of Support When You’re Hurting

When life throws us into the depths of grief or trauma, the world often feels like it’s paused, while everything else keeps moving. 

Whether you’re grieving the loss of a loved one, navigating a major life change, or processing past trauma, the pain is real, personal, and deeply transformative.

Naturally, people look for support. Traditionally, this has come in the form of counselling but in recent years, a new path has emerged: Grief and Trauma Coaching. 

While counselling has its place and purpose, many people are discovering that it offers a more personalised, forward focused, and empowering experience.

So, what’s the difference? And more importantly, why might grief and trauma coaching be a better fit for you?

In this blog, we’ll explore the key differences between coaching and counselling, their pros and cons, and why so many people are turning to coaches like Lucy at Love Life Events for deeper, more transformational healing.

Understanding the Difference: Coaching vs Counselling

Before we dive into why grief and trauma coaching can be more beneficial, it’s important to understand the differences between the two.

Counselling

Focus

Often looks at past trauma, emotional wounds, and psychological patterns.

Style

Therapist led, focused on mental health and emotional regulation.

Framework

Often follows clinical methods, sometimes involving diagnosis or therapy models.

Goal

Emotional understanding, healing, and symptom relief.

Grief and Trauma Coaching

Focus:

Works with where you are now and where you want to go as well as past traumas, emotional wounds and psychological patterns.

Style

Collaborative and action oriented.

Framework

Future focused, often rooted in lived experience, intuition, and empowerment.

Goal

Growth, resilience, and purpose beyond pain.

While counselling often focuses on helping you cope, coaching helps you rise. It encourages growth, resilience, and the rediscovery of purpose guiding you to move forward, not just get by. Coaching believes in your ability to transform, even in the face of deep pain.

The Case for Grief and Trauma Coaching: Why It’s Different in a Good Way

It’s Personal and Present

Grief and trauma coaching doesn’t treat you like a diagnosis. You’re not just “someone going through a hard time” you’re seen as a whole person, capable of healing, growth, and rediscovery. Coaching holds space for your pain, without trying to “fix” you.

Where counselling can sometimes lean heavily on analysing the past, coaching invites you to honour what’s happened while also gently guiding you toward what’s next.

“Coaching helped me not only understand my grief but live with it, grow with it, and even build something beautiful from it.” – A Love Life Events client

Forward Focused, Not Past Focused

Counselling is brilliant for unpacking the deep-rooted “whys.” But what happens when you’re ready to move beyond just understanding your grief and want to rebuild?

This is where coaching shines. Grief and trauma coaches focus on your current life and future self, while still acknowledging and exploring your past. They help you not only understand your trauma, but also guide you through practical ways to overcome its hold on your present.

They ask:

Who do you want to become on the other side of this loss?

What support do you need to get there?

How can we honour your pain and still move forward?

Rather than circling pain, coaching helps you use it as fuel.

More Conversational, Less Clinical

Let’s be honest, counseling can sometimes feel a little… clinical. There’s often a structure that can feel formal or detached. For some people, that’s exactly what they need. For others, especially those navigating grief, what they crave is real, warm, human connection.

Grief coaching tends to feel more like a heart-to-heart than a session. It’s compassionate, relaxed, and deeply empathetic like sitting with someone who’s not just listening but truly gets it.

Coaches Often Have Lived Experience

Many grief and trauma coaches, including Lucy at Love Life Events, have lived through deep loss or trauma themselves. That doesn’t make them “better” than counsellors but it does make them relatable.

There’s a big difference between someone saying, “I understand,” and someone who really does.

That lived experience brings a level of compassion, intuition, and honesty that many clients find incredibly comforting.

More Empowerment, Less Diagnosis

Counselling (particularly within medical or clinical frameworks) can sometimes feel like something is “wrong” with you. Coaching does the opposite: it believes in your ability to heal, grow, and thrive.

Grief and trauma coaching is rooted in empowerment. You’re not a patient; you’re a person navigating one of life’s hardest chapters with the strength to write a new one.

The Pros and Cons: A Fair Comparison

Here’s a breakdown of the key differences between grief and trauma coaching and generic counselling to help you make the best decision for your healing journey:

Grief & Trauma Coaching – The Pros:

Future focused

Coaching is all about helping you move forward and rediscover your sense of purpose beyond grief.

Warm and conversational

It feels more like talking to a supportive friend or mentor than attending a formal session.

Practical and action oriented

You’ll receive real world tools and strategies to help you cope and grow.

Flexible and intuitive

Sessions are often more tailored to your individual needs, with space to adapt as you evolve.

Empowering

Rather than focusing on what’s “wrong,” coaching focuses on your strengths and how you can rise from adversity.

Lived experience

Many coaches have personal experience with grief or trauma, making them deeply relatable and empathetic.

Grief & Trauma Coaching – The Cons:

Not clinical

Coaching is not therapy, so it’s not suitable for people in acute mental health crises or those needing medical intervention.

No formal diagnosis

If you’re seeking a mental health diagnosis or medication management, coaching won’t provide that.

Generic Counselling – The Pros:

Clinical expertise

Counsellors are often trained in therapeutic models that help address mental health concerns at a deep level.

Focused on emotional healing

It can be very beneficial for exploring long-standing patterns, past trauma, or mental illness.

Structured sessions

Sessions tend to follow clear therapeutic frameworks and methodologies.

Generic Counselling – The Cons:

Can feel clinical or impersonal

For some, it may feel more like a process than a connection.

Past-focused

There’s often a heavy emphasis on looking back, which can feel repetitive if you’re ready to look forward.

Slower pace

The progress may feel drawn out, especially for people seeking tangible steps or tools to rebuild their life.

Who Is Grief and Trauma Coaching Best For?

You might benefit most from grief and trauma coaching if:

  • You feel stuck in your grief and want a new way forward.
  • You’ve tried counselling but didn’t feel truly “seen.”
  • You want practical strategies and personalised support.
  • You’re seeking purpose after loss or trauma.
  • You want a safe, warm, and empowering space to be heard.

Grief coaching doesn’t rush you; it meets you gently, right where you are, and walks beside you into what’s next.

Why People Are Choosing Love Life Events

At Love Life Coaching and Events, we understand that healing doesn’t happen in a straight line and it doesn’t happen the same way for everyone. Our coaching is rooted in compassion, deep listening, and the belief that even through heartbreak, you can rediscover yourself.

We create coaching experiences that are:

Heart led

We listen without judgment, and we hold space for every emotion. Every feeling you bring whether it’s anger, sadness, guilt, or hope is met with compassion, understanding, and care.

Holistic

We look at your life as a whole, not just your grief. We help you reconnect with the parts of yourself that may feel lost, so you can rebuild a life that feels meaningful and complete.

Hopeful

Even in your darkest moments, we’ll remind you that there is light ahead. Together, we’ll help you find hope again, even when it feels out of reach.

Empowering

You’ll leave with tools, strength, and a sense of control over your healing journey. These resources will empower you to navigate future challenges with greater resilience and confidence.

Whether you’ve experienced a sudden loss, childhood trauma, or you simply feel like the old you is gone and you don’t know who’s left, our coaching is here for you.

What Clients Are Saying

“I felt like I was drowning in my grief, but counselling wasn’t helping. Coaching gave me hope. I laughed again. I made plans again. I started to feel like me.” – Sarah R.

“Love Life Events didn’t treat me like I was broken. They saw my strength—even when I couldn’t. I’ll never forget that.” – Tom B.

What to Expect From a Love Life Events Coaching Session

A session with us is more than a conversation. It’s a moment for you to pause, breathe, and be truly seen.

You’ll experience:

A warm, safe, and welcoming space

Practical tools to manage triggers, emotions, and overwhelm

Compassionate reflection to help you understand your grief

Empowerment to build the next chapter of your life with purpose

How to Get Started

You don’t have to wait for “rock bottom” to seek support. Grief and trauma coaching is for anyone feeling stuck, lost, or weighed down by emotions they can’t process alone.

Getting started with Love Life Events is simple:

  1. Visit our website here https://www.lovelifecoaching-events.co.uk/lets-talk/and book a free discovery call.
  2. Share your story as we are here to make you feel seen and heard.
  3. Begin a coaching journey that’s tailored to you, your pace, and your goals.

Let’s take the next step, together.

Conclusion: It’s About More Than Healing It’s About Becoming

Counselling has helped countless people, and for some, it’s exactly what’s needed. But if you’ve tried it and still feel stuck, lost, or numb grief and trauma coaching might be the compassionate nudge you’ve been needing.

With the right coach, you won’t just survive grief, you’ll grow through it, rediscover yourself, and feel ready to face life again.

At Love Life Events, we don’t just help you heal, we help you remember who you are.

FAQs

1. Can I do coaching if I’ve already had counselling?
Absolutely. Many of our clients come to us after counselling and find coaching to be the perfect next step in their journey.

2. Is grief coaching suitable for recent loss?
Yes. Grief coaching is gentle and meets you where you are—whether your loss was last week or ten years ago.

3. What makes Love Life Events different?
Our coaches lead with empathy, experience, and real-world tools that go beyond textbook support. You’re not just a client—you’re family.

4. Is coaching confidential?
Always. Your story is safe with us.

5. What if I’m not ready to talk?
That’s okay. We’ll move at your pace. There’s no pressure—just presence.

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